From humble beginnings to extraordinary aspirations
THE CROSS was founded on a belief that beauty, creativity and luxury should never be defined by where someone begins in life.
Our founder's journey began far from the world of luxury. Growing up in foster care and experiencing significant hardship, she developed a determination to create a life filled with beauty, possibility and purpose.
Her career would eventually take her into the extraordinary world of fine jewellery, Swiss watches and prestigious luxury houses, including Tiffany & Co. During her travels in France, the birthplace of some of the world's most celebrated fragrances, she was encouraged to explore her natural sensitivity to scent and talent for fragrance composition.
The brand's distinctive woven design carries this story. It reinterprets the woven bags associated with having very little, and turns them into the identity of a luxury fragrance house.
Where you come from does not determine what you can become.
